INDONESIA VERSION

Garis Besar Isi Buku

STUDI TENTANG KONDISI PASAR DAN PROSPEK INDUSTRI AIR MINERAL DI INDONESIA, 2019

COMMERCIAL GLOBAL DATA RESEARCH (CDR)

Kami adalah sebuah lembaga Konsultan, Survey, Riset dan Pelaporan di bidang data riset secara global, menyajikan berbagai informasi bisnis aktual yang meliputi sektor Industri manufaktur, pertambangan, perbankan, asuransi, studi kelayakan, dan jasa riset lainnya.

Kami hadir sebagai mitra konsultan Anda, untuk memberikan informasi aktual yang Anda perlukan guna menentukan arah kebijakan dalam mengembangkan perusahaan Anda. Salah satu produk buku studi yang kami tawarkan kepada Anda adalah “BUKU STUDI TENTANG KONDISI PASAR DAN PROSPEK INDUSTRI AIR MINERAL DI INDONESIA, 2019.

Kami tawarkan Buku tersebut kepada Anda seharga Rp.6.000.000 (Enam juta rupiah) dan sudah termasuk biaya pengiriman, membantu para pelaku bisnis pada Industri air mineral, membantu para pengambil keputusan, membantu para Investor, membantu pihak Perbankan atau Kreditor, dan pihak lainnya yang terkait, dengan cara melihat peta kekuatan diantara para pesaing/partner Anda, baik pesaing dari luar negeri maupun dalam negeri, mempelajari perkembangan ekspor dan impor produk air mineral di Indonesia, mengetahui hambatan dan peluang, mengetahui main market dari setiap perusahaan air mineral, mengetahui pangsa pasar luar negeri, mengetahui susunan Direktur dan Komisaris, serta informasi lainnya yang perlu Anda ketahui. (terlampir contoh Profil Perusahaan).

Seberapa besar kontribusi perusahaan Anda dalam meningkatkan kapasitas produksi guna memenuhi pesanan dari para buyer baik lokal maupun internasional, mencermati setiap peluang yang ada, dan diharapkan dengan memiliki buku ini, perusahaan Anda menjadi lebih produktif, efisien, lebih maju dan bersaing secara sehat.

KATA PENGANTAR

Peningkatan daya saing produk industri, termasuk produk industri Air Minum Dalam Kemasan (AMDK) baik di pasar global maupun domestik sangatlah penting. Dengan daya saing yang tinggi, produk industri akan mampu menguasai pasar dan pada gilirannya industri akan tumbuh pesat. Pembangunan sarana dan prasarana yang dilakukan oleh pemerintah saat ini seperti pembangunan jalan raya, kereta api, pelabuhan udara, pelabuhan laut, persediaan listrik, gas dan batu bara serta alat angkut, dan lain lain, merupakan upaya secara eksternal peningkatan daya saing industri.

Secara internal peningkatan daya saing dapat dilakukan oleh industri itu sendiri melalui upaya-upaya antara lain:

1. Deversifikasi produk,

2. Efisiensi usaha industri,

3. Pelayanan yang baik, dan

4. Peningkatan mutu produk.

Tenaga kerja pada usaha industri AMDK merupakan “Intelectual Capital” yang tak ternilai harganya dan menjadi keunggulan kompetitif dalam persaingan global. Namun demikian tenaga kerja yang kompeten dan profesional tidak tercipta dengan sendirinya. Tenaga kerja yang kompeten dan profesional merupakan hasil dari upaya pengembangan sumber daya manusia (SDM), antara lain melalui pendidikan dan pelatihan terhadap profesi/ pekerjaan seseorang yang mencakup aspek pengetahuan, keterampilan/keahlian serta sikap kerja sesuai dengan fungsi dan tugasnya. Peningkatan kemampuan tenaga kerja agar menjadi kompeten dan profesional memerlukan dukungan infrastruktur yang utama dan pertama dilakukan antara lain Standar Kompetensi Kerja Nasional Indonesia (SKKNI).

Pada pasal 16 ayat (1) Undang-Undang Nomor 3 Tahun 2014 tentang Perindustrian menyebutkan, bahwa pembangunan sumber daya manusia industri dilakukan untuk menghasilkan sumber daya manusia yang kompeten guna meningkatkan peran sumber daya manusia Indonesia di bidang industri. Selanjutnya pada Pasal 18 ayat (1) undang-undang tersebut menyebutkan bahwa pembangunan tenaga kerja industri dilakukan untuk menghasilkan tenaga kerja industri yang mempunyai kompetensi kerja di bidang industri sesuai dengan Standar Kompetensi Kerja Nasional Indonesia, meliputi kompetensi teknis dan kompetensi manajerial. Dalam Undang-Undang Nomor 13 Tahun 2003 tentang Ketenagakerjaan pada Pasal 10, disebutkan bahwa “Pelatihan kerja diselenggarakan berdasarkan program pelatihan yang mengacu pada Standar Kompetensi Kerja”.

Selanjutnya dalam Peraturan Pemerintah Republik Indonesia Nomor 31 Tahun 2006 tentang Sistem Pelatihan Kerja Nasional, pada Pasal 3.b. disebutkan, bahwa prinsip dasar pelatihan kerja adalah berbasis kompetensi kerja, demikian pula pada pasal 4 ayat (1) disebutkan bahwa program pelatihan kerja disusun antara lain berdasarkan Standar Kompetensi Kerja Nasional Indonesia. Ketentuan mengenai pengaturan standar kompetensi dituangkan dalam Peraturan Menteri Ketenagakerjaan Nomor 3 Tahun 2016 tentang Tata Cara Penetapan Standar Kompetensi Kerja Nasional Indonesia.

Berdasarkan Peraturan Kepala Badan Pusat Statistik Nomor 95 Tahun 2015 tentang Klasifikasi Baku Lapangan Usaha Indonesia (KBLI) dinyatakan, bahwa industri minuman dikelompokkan kedalam industri air minum/dikemas dan air mineral (KBLI 11050). Klasifikasi industri AMDK dapat dilihat seperti pada tabel berikut ini.

Tabel 1

Klasifikasi industri AMDK berdasarkan KBLI

Klasifikasi	Kode	Judul
Kategori	C	Industri pengolahan
Golongan pokok	11	Industri minuman
IAK	-	Industri air minum dalam kemasan

Sumber: ASPADIN

Sesuai dengan hasil survey ke usaha industri AMDK, disimpulkan bahwa struktur organisasi usaha industri AMDK terdiri atas bidang-bidang: 1) Produksi, 2) Penjaminan dan Peningkatan Mutu, 3) Penelitian dan Pengembangan, 4) Pengelolaan Mesin/Peralatan, 5) Pengelolaan Sumber Daya Manusia (SDM) dan Urusan Umum, 6) Pengelolaan Pemasaran, dan 7) Pengelolaan Keuangan.

Unit-unit Kompetensi SKKNI bidang industri AMDK, sub-bidang produksi pada SKKNI ini mencakup pengendalian mutu industri AMDK yang merupakan bagian dari sub-bidang produksi dalam arti luas. Cakupan sub-bidang produksi industri AMDK terdiri atas: 1) Bahan-bahan (bahan baku dan kemasan), 2) Proses produksi, 3) Pengoperasian mesin / peralatan, 4) Penyimpanan produk, dan 5) Pengendalian mutu.

Dasar pertimbangan bahwa pengendalian mutu dan juga pengoperasian mesin/ peralatan merupakan bagian dari sub-bidang produksi adalah bahwa usaha industri AMDK dalam kegiatan berproduksi menggunakan sistem kontinyu proses yang secara bersamaan juga melakukan pengendalian mutu dan pengoperasian mesin/peralatan.

Tabel 2

Volume produksi AMDK Indonesia, 2013-2018

Tahun	Produksi (miliar liter)	Pertumbuhan volume	Pertumbuhan (%)
2013	20,39	0,530	2,7
2014	23,16	2,770	13,6
2015	24,78	1,620	7,0
2016	26,80	2,020	8,2
2017	27,17	0,370	1,4
2018	29,61	2,440	9,0

Sumber: ASPADIN

Gambar 1. Persentase volume produksi AMDK (miliar liter)

Sumber : ASPADIN

Latar belakang

Persaingan bisnis yang semakin ketat sekarang ini, menuntut suatu perusahaan untuk beroperasi dengan strategi-strategi yang relevan sesuai perubahan zaman. Persaingan global yang tajam tersebut banyak dihadapi oleh perusahaan-perusahaan, hal ini merupakan tanda bahwa semakin pesatnya pertumbuhan usaha, mendorong masing-masing perusahaan agar selalu memberikan sesuatu yang terbaik untuk mencapai tujuan perusahaan.

Perusahaan harus semakin kompetitif dalam mengoptimalkan pengelolaan seluruh sumber daya perusahaan, baik dalam pengelolaan keuangan, produksi, pemasaran, maupun sumber daya manusia, hal tersebut dilakukan untuk menghasilkan sesuatu yang bernilai dan dapat memenuhi kebutuhan dan keinginan konsumen.

Perusahaan tidak terlepas dari aktivitas pemasaran (marketing) di dalamnya, hal tersebutlah yang menjadikan aktivitas pemasaran (marketing) menjadi salah satu aspek terpenting dalam sebuah perusahaan. Setiap perusahaan harus memiliki kemampuan untuk melakukan analisis pasar, merencanakan dan melaksanakan program-program pemasaran, melakukan pengawasan dan evaluasi untuk mencapai tujuannya.

Peluang industri AMDK mengalir deras di tahun 2019

Industri air minuman dalam kemasan (AMDK) diproyeksi mampu mencapai pertumbuhan positif pada tahun 2019. Hal ini karena didukung momentum pelaksanaan pemilihan umum yang dapat meningkatkan konsumsi AMDK di pasar dalam negeri.

“Tentunya, dalam acara kumpul-kumpul seperti kegiatan kampanye, akan dibutuhkan banyak air minum kemasan,” kata Direktur Industri Minuman, Hasil Tembakau, dan Bahan Penyegar Kementerian Perindustrian, Abdul Rochim di Jakarta, disalin dari siaran resminya.

Menurut Rochim, industri AMDK memiliki pangsa pasar yang cukup besar dari kelompok industri minuman ringan, dengan market share mencapai 85 persen. “Jumlah industri AMDK lebih dari 500 perusahaan, dimana 90 persennya merupakan industri kecil dan menengah (IKM)”.

Kementerian perindustrian mencatat, pertumbuhan industri minuman pada Januari-September 2018 menembus angka 10,19 persen. “Kami optimistis, pertumbuhan sepanjang tahun ini juga bisa double digit. Apalagi, di tahun politik yang biasanya permintaan akan ikut naik”.

Potensi bisnis AMDK di tanah air dinilai cukup prospektif seiring penambahan modal yang terus mengalir dari beberapa produsen. Misalnya, investasi Orang Tua Group dengan merek Crystalline. Selain itu, PT Sariguna Primatirta Tbk. dengan merek CLEO yang melanjutkan ekspansi membangun tiga pabrik baru serta salah satu badan usaha milik negara (BUMN), PT Indra Karya (Persero) yang juga ikut dalam pengembangan industri AMDK.

“Produk AMDK dari industri dalam negeri sudah mampu kompetitif di pasar internasional”. Pada periode Januari-November 2018, ekspor produk air mineral mencapai 101.950 ton dengan nilai valuasi USD16,78 juta.

AMDK merupakan produk yang standar mutu dan keamanan pangannya telah diberlakukan secara wajib melalui Peraturan Menteri Perindustrian No. 78 Tahun 2016 tentang Pemberlakuan Standar Nasional Indonesia Air Mineral, Air Demineral, Air Mineral Alami, dan Air Minum Embun Secara Wajib.

Penyusunan SNI tersebut dilakukan oleh Komite Teknis yang terdiri dari perwakilan pemerintah, akademisi atau ahli, masyarakat, dan produsen. Dalam penyusunannya, juga mengacu pada standar internasional seperti CODEX Alimentarius Committee dan WHO.

“Sehingga, produk AMDK yang beredar di pasar telah sesuai dengan standar yang berlaku wajib. Regulasi standar ini berlaku baik untuk produk AMDK yang diproduksi di dalam maupun luar negeri untuk dapat beredar di Indonesia,” paparnya. Kemudian, pengawasan SNI dilakukan secara berkala mulai dari air baku, proses produksi, produk akhir sampai dengan pengemasan produk.

Menurut Ketua Asosiasi Perusahaan Air Minum dalam Kemasan Indonesia (ASPADIN), Rachmat Hidayat meyakini, permintaan AMDK akan tumbuh 10 persen pada tahun 2019 karena adanya agenda pemilu. “Kami melihat kondisi di Indonesia juga sangat kondusif. Kalau keadaannya kondusif, tentu akan berdampak positif terhadap konsumsi minuman di dalam negeri”.

Sementara itu menurut Menteri Perindustrian, Airlangga Hartarto menegaskan, industri makanan dan minuman menjadi salah satu sektor manufaktur andalan dalam memberikan kontribusi besar terhadap pertumbuhan ekonomi nasional. Capaian kinerjanya selama ini tercatat konsisten terus positif, mulai dari perannya pada peningkatan produktivitas, investasi, ekspor hingga penyerapan tenaga kerja.

“Oleh karena itu, industri makanan dan minuman perlu melakukan terobosan inovasi produk. Upaya ini guna memenuhi selera konsumen di dalam maupun luar negeri. Apalagi adanya implementasi industri 4.0, dengan pemanfaatan teknologi terkini dinilai dapat menghasilkan produk yang berkualitas dan kompetitif”.

Sepanjang 2018, industri makanan dan minuman mampu tumbuh 7,91 persen atau melampaui pertumbuhan ekonomi nasional di angka 5,17 persen. Selain itu, realisasi investasi menyumbang hingga Rp56,60 triliun dan nilai ekspornya berkontribusi sebesar USD29,91 miliar. “Industri makanan menjadi kontributor terbesar terhadap penyerapan tenaga kerja di sektor manufaktur sebanyak 26,67 persen,” ungkap Menteri Perindustrian.

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DAFTAR ISI

BAB I - PENDAHULUAN

1.1. Latar belakang

1.2. Tujuan dan ruang lingkup

1.3. Sumber data dan informasi

BAB II - PERTUMBUHAN EKONOMI DAN PENDUDUK INDONESIA

2.1. Sri Mulyani: Ekonomi Indonesia tumbuh 5,15 persen tahun 2018

2.2. BPS: Kuartal I 2018, Pertumbuhan Ekonomi Indonesia 5,06 Persen

2.3. Kuartal II-2018, pertumbuhan ekonomi Indonesia 5,27 persen

2.4. Pertumbuhan ekonomi Indonesia Triwulan III-2018

BAB III - STANDAR OPERASIONAL (SOP) PEMBUATAN PABRIK AIR MINERAL

3.1. Perkenalan awal pabrik air minum kemasan

3.2. Harga mesin air minum dalam kemasan

3.3. Faktor-faktor yang perlu diperhatikan dalam menjalankan pabrik air minum dalam kemasan (AMDK)

3.3.1. Sumber bahan baku bisnis pabrik air minum dalam kemasan (AMDK)

3.3.2. Lokasi pabrik atau perusahaan air minum kemasan

3.3.3. Pangsa pasar bisnis bagi perusahaan air minum kemasan

3.3.4. Kebiasaan dari konsumen

3.3.5. Strategi marketing

3.4. Persyaratan yang harus dipenuhi oleh pelaku usaha bisnis pabrik air minum dalam kemasan (AMDK)

BAB IV - KONDISI PASAR

4.1. Persaingan industri air minum dalam kemasan di Indonesia relatif sehat

4.2. Industri air minum di Indonesia tidak pernah surut

4.3. Para pengusaha meminta regulasi air untuk industri dan publik dipisahkan

4.4. Bisnis air minum dalam kemasan mulai membaik di kuartal I 2018

4.5. Optimis, pasar air mineral masih terbuka

4.6. Kementerian perindustrian dorong pertumbuhan industri AMDK

4.7. Kementerian perindustrian terbitkan aturan produk AMDK wajib ber-SNI

4.8. Kementerian perindustrian pastikan AMDK yang beredar sesuai SNI

4.9. Industri air minum kemasan Indonesia terbesar di ASEAN

4.10. Sepuluh rekomendasi mineral water terbaik

4.11. Trend air minum private label dan keuntungannya

4.12. Manuver Le Minerale di industri AMDK

4.13. Aqua mendominasi pangsa pasar air kemasan

4.14. Efek melawan Aqua, pasar Le Minerale menurun

4.15. Pertumbuhan 4 kelompok industri yang mengalami pertumbuhan tinggi

4.16. Nilai ekspor industri dengan pertumbuhan tinggi

4.17. Pasar menggiurkan air minum dalam kemasan

4.18. Bisnis air minum kemasan bisa tumbuh 10 %

4.19. Pengusaha air minum dalam kemasan harapkan pertumbuhan 2 digit

4.20. Asing kuasai bisnis air minum dalam kemasan di Indonesia

4.21. Bangun pabrik, Oasis keluarkan Rp 300 miliar

4.22. Pasar potensial, OT Group incar masuk lima besar pemain AMDK

4.23. Pertumbuhan industri AMDK Tahun 2019 sebesar dua digit

4.24. Sejarah ASPADIN

4.25. Perbandingan konsumsi AMDK di beberapa negara

4.26. Pertumbuhan dan nilai pasar (penjualan) beberapa jenis minuman

4.27. Ekspor AMDK Indonesia ke beberapa negara terus meningkat

4.28. Persaingan industri AMDK dengan minuman lain

4.29. Kisah sukses pendiri perusahaan air minum kemasan

BAB V - PERSYARATAN TEKNIS INDUSTRI DAN PERDAGANGAN AIR MINUM DALAM KEMASAN

BAB VI - STANDAR NASIONAL INDONESIA

BAB VII - EKSPOR IMPOR (EXIM)

7.1. Ekspor industri AMDK Indonesia

7.2. Impor industri AMDK Indonesia

BAB VIII - MARKET BRIEF AIR MINUM DALAM KEMASAN

8.1. Di Dubai

8.1.1. Demografi

8.1.2. Perekonomian

8.1.2.1. Kondisi perekonomian UAE

8.1.2.2. Perdagangan antara Indonesia dan UAE

8.1.3. Potensi pasar negara akreditasi

8.1.3.1. Ekspor-impor produk AMDK di UEA

8.1.3.2. Potensi pasar impor produk AMDK di UEA

8.1.4. Regulasi produk AMDK di UEA

8.1.4.1. Kebijakan impor produk AMDK di UEA

8.1.4.2. Persyaratan mutu, label, dan kemasan produk AMDK

di UEA

8.1.4.3. Saluran distribusi produk AMDK di UEA

8.1.5. Peluang dan strategi

8.1.5.1. Peluang

8.1.5.2. Strategi

8.1.6. Informasi penting

8.2. Sengitnya persaingan bisnis air minum dalam kemasan (AMDK)

BAB IX - ANALISIS PERKEMBANGAN INDUSTRI

9.1. Pertumbuhan industri non migas triwulan I 2018

9.2. Pertumbuhan sektor industri pengolahan (Triwulan III-2018)

9.2.1. Pertumbuhan industri non migas, Triwulan III 2018

9.2.2. Industri yang mengalami peningkatan pertumbuhan pada Triwulan III 2018

BAB X - PROSPEK INDUSTRI AIR MINERAL INDONESIA

10.1. Di tahun politik 2019, permintaan industri air mineral meningkat

10.2. Industri AMDK tumbuh double digit tahun 2019

10.3. Kuartal I-2018, bisnis industri AMDK mulai membaik

10.4. Tahun 2019 : Permintaan air minum diperkirakan meningkat

10.5. Industri air minum kemasan Indonesia bisa jadi yang terbesar di ASEAN

10.6. Industri AMDK diharapkan pertumbuhannya di kisaran 10%

10.7. Kemenperin terus pacu pertumbuhan industri air minum kemasan dalam negeri

10.8. Pangsa pasar bisnis perusahaan air minum

10.9. Kebiasaan dari konsumen

10.10. Strategi marketing/pemasaran

10.11. Bisnis pabrik air minum kemasan AMDK

10.12. Perhatikan faktor-faktor penting dalam menjalankan bisnis AMDK

BAB XI - TANTANGAN DAN PELUANG INDUSTRI AIR KEMASAN

11.1. Perkembangan industri air kemasan di Indonesia

11.2. Sebaran anggota ASPADIN

11.3. Volume produksi

11.4. Tantangan dan peluang industri air kemasan

BAB XII - PENUTUP

12.1. Kesimpulan

12.2. Saran

DIREKTORI (PROFIL PERUSAHAAN / PRODUSEN AIR MINERAL DI INDONESIA)

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SAMPLE OF COMPANY PROFILES

IMA MONTAZ SEJAHTERA, PT

A d d r e s s : Head Office & Factory

Jalan Raya Medan – Banda Aceh

Lhokseumawe, Aceh Utara - N.A.D.

Phone – (0645) 57157, 56837

Fax. – (0645) 57157

Branch

c/o. PT. SAMUDRA MONTAZ

Jalan Pahlawan Revolusi No. 74

Jakarta 13750

Phones – (021) 8616215, 8615054

8626127

Fax – (021) 8612508

Date of Establishment : 27 May 1987

Legal Status : Limited Company (PT)

Category : National Private and Domestic

Investment (PMDN) Company

Permits : The Capital Investment Coordinating Board

No. 75/I/PMDN/1988, Dated 3 January 1988

Line of Business : Mineral Water Processing

Production of Capacity : Mineral Water – 18,000,000 liters p.a.

Market : Domestic

Capitalization : a. Authorized Capital - Rp. 1,250,000,000

b. Issued Capital - Rp. 1,000,000,000

c. Paid Up Capital - Rp. 500,000,000

Shareholders : a. The Heirs Mr. H. Teuku Zagloel, SE

b. Mr. Hariman Teuku Zagloel, MM

c. Mr. Ir. Teuku Yuri M. Zagloel

Total Investment : a. Equity Capital – Rp. 1,000 million

b. Loan Capital – Rp. 2,900 million

Total Investment – Rp. 3,900 million

Bankers : a. PT. Bank CENTRAL ASIA Tbk.

b. PT. Bank Negara Indonesia Tbk.

Started Operation : 1990

Total Employees : + 100 persons

Supervisory Board : Member – Mr. Hariman Teuku Zagloel, MM

Board of Management : a. Director (s) – Mr. Ir. Teuku Yuri M. Zagloel

b. Manager – Mrs. Cut Helmizar

Certificate : ISO 9001:2000

Associated Companies : a. PT. Samudera Montaz (Packaging Industry)

b. FIRMA SAMUDRA (General Trading)

c. TUNAS CELLO (Marketing Division)

d. PT. IKA DIESEL BROTHER

R E M A R K S :

PT. Ima Montaz Sejahtera is a manufacturing company engaged in producing bottled water with various sizes and producing large sized ice cubes. This company was established on May 27, 1987 by Tengku H. Zahlul, a businessman from Banda Aceh who settled in Jakarta.

In June 1989 to August 1989, PT. Ima Montaz Sejahtera - Lhokseumawe held a trial production with reference to the Indonesian Industry standard (SII), which then entered the pre-marketing production from September to December 1989.

Then on January 1, 1990 the first product was launched to enter the market. This company stands on three pillars of the Indonesian economy, namely State-Owned Enterprises (BUMN), private entrepreneurs and cooperatives. Along with the development of the company, in April 1994 Mount Aqua expanded its marketing reach to the export market including Malaysia, Singapore and the United Arab Emirates.

But at the time when Indonesia was hit by the monetary crisis namely in 1998 export marketing stopped. In 2005 BUMN in this case PT. Pupuk Iskandar Muda (Persero) there was a change in its internal management, as well as in the cooperative management that became part of PT. Ima Montaz Sejahtera - Lhokseumawe, and in the end only the private sector left to own the entire share of this company.

In 2005, precisely in June 2005 all shareholders represented by PT. Montaz Packaging Industries Ocean agreed to sell all of its shares to other parties, and in July 2005, Mr. H. Fathani - one of the private entrepreneurs based in Lhokseumawe bought all (100%) shares of PT. Ima Montaz Sejahtera - Lhokseumawe. One month after taking over the entire shares of this company, Mr. H. Fathani made additional investments in machinery, equipment and factory warehouses.

Observing the high waste of raw water that is wasted, even though the condition of its feasibility is still adequate as clean water, then in June 2007 PT. Ima Montaz Sejahtera - Lhokseumawe increased its investment by building a 500 Ice Block Ice Plant per production.

Thanks to the hard work of all members of the company's organization and good relations with all stakeholders who continue to be maintained, then in May 2010 PT. Ima Montaz Sejahtera - Lhokseumawe has received an ISO 9001: 2000 production certificate issued by the Medan-Product Certificate Institute.

The increasing level of public awareness about the importance of health by consuming natural mineral water, means that the market opportunity for bottled drinking water in the Aceh Government is still very wide open. Therefore in the future at PT. Ima Montaz Sejahtera - Lhokseumawe plans to increase investment by building new factories in several City Districts in the Aceh Government.

The vision of the company PT. Ima Montaz Sejahtera is a producer of bottled water products that dominates the local and national markets. While the mission of the company is to build a bottled water industry in each district that is able to produce quality products based on research and development of innovative products to make it easier and closer to the market.

PT. Ima Montaz Sejahtera will continue to expand the market throughout the Province of Nanggroe Aceh Darussalam by opening a network of sub-distributors in all regencies / cities, so that Mount Aqua becomes the market leader in the Province of Nanggroe Aceh Darussalam. The source of water treated by this company comes from the Peusangan river which was first carried out by the water purification process by PT. Pupuk Iskandar Muda.Water received from PT. Pupuk Iskandar Muda then carried out the filtering process again. To be able to compete with the competitors of bottled water companies, product quality is one of the most important factors affecting the company's progress.

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ENGLISH VERSION

Outline of Book Contents

STUDY ON THE MARKET CONDITION & PROSPECT OF MINERAL WATER INDUSTRY IN INDONESIA, 2019

COMMERCIAL GLOBAL DATA RESEARCH (CDR)

We are an agency consultant, Survey, Research and Reporting in the field of global research data, presenting a variety of actual business information industry sector that includes manufacturing, mining, banking, insurance, feasibility studies, and other research services.

We present as your consultant partners, to provide the actual information you need to determine the direction of policy in developing your company. One study book products that we offer to you is "BOOK STUDY ON THE MARKET CONDITIONS AND PROSPECT OF MINERAL WATER INDUSTRY IN INDONESIA, 2019.

We offer these books to you for Rp. 6,000,000 (six million rupiahs) and including shipping costs, helping businesses in industrial mineral water, helping decision-makers, helping investors, helping the banks or creditors, and other parties related, by looking at the map of power among competitors/partners, whether competitors from abroad and within the country, studying the development of exports and imports of mineral water products in Indonesia, knowing the obstacles and opportunities, knowing the main market of each mineral water company, knowing market share abroad, knowing the Board of Directors and Commissioners, as well as other information that you need to know. (Company Profiles attached example).

How big is your company's contribution in increasing the production capacity to meet orders from buyers both locally and internationally, looking at every available opportunity, and are expected to have this book, your company become more productive, efficient, more advanced and compete fairly.

INTRODUCTION

Increasing the competitiveness of industrial products, including industrial bottled water (AMDK) products in both important global and domestic markets. With high competitiveness, industrial products will be able to dominate the market and when pushing the industry will grow rapidly. The construction of facilities and infrastructure carried out by the government today such as the construction of highways, railways, airports, seaports, construction of electricity, gas and coal as well as transportation equipment, etc., consists of external assistance to improve industrial competitiveness.

Internally, an increase in competitiveness can be done by the industry itself through efforts such as:

1. Product diversification,

2. Industrial business efficiency,

3. Good service, and

4. Improved product quality.

The workforce in the bottled water industry is an "Intelectual Capital" that is priceless and becomes a competitive advantage in global competition. However, a competent and professional workforce is not created by itself. Competent and professional workforce is the result of efforts to develop human resources (HR), including through education and training on one's profession / occupation which includes aspects of knowledge, skills / expertise and work attitudes in accordance with their functions and duties. Increasing the ability of the workforce to become competent and professional requires the main and first infrastructure support to be carried out, among others, the Indonesian National Work Competency Standards (SKKNI).

Article 16 paragraph (1) of Law Number 3 of 2014 concerning Industry states that the development of industrial human resources is carried out to produce competent human resources to enhance the role of Indonesian human resources in the industrial sector. Furthermore, in Article 18 paragraph (1) the law states that the development of industrial labor is carried out to produce industrial workers who have work competencies in the industrial sector in accordance with the Indonesian National Work Competency Standards, covering technical competence and managerial competencies. In Law Number 13 of 2003 concerning Manpower in Article 10, it is stated that "Job training is conducted based on a training program that refers to Work Competency Standards".

Furthermore, in the Government Regulation of the Republic of Indonesia Number 31 of 2006 concerning the National Job Training System, in Article 3.b. It is stated, that the basic principle of job training is based on work competency, as well as in Article 4 paragraph (1) it is stated that work training programs are prepared among others based on the Indonesian National Work Competency Standards. Provisions regarding the regulation of competency standards are set forth in the Minister of Manpower Regulation Number 3 of 2016 concerning Procedures for Determining Indonesian National Work Competency Standards.

Based on the Regulation of the Head of the Central Bureau of Statistics No. 95 of 2015 concerning the Standard Classification of Indonesian Business Fields (KBLI), it was stated that the beverage industry was grouped into the drinking water / packaged and mineral water industry (KBLI 11050). The classification of the bottled water industry can be seen as in the following table.

Table 1

The classification of the bottled water industry is based on KBLI

Clasification	Code	Tittle
Category	C	Processing industry
Main group	11	Beverage industry
IAK	-	Bottled drinking water industry

Source: ASPADIN

In accordance with the survey results for the bottled water industry business, it was concluded that the organization structure of the bottled water industry consisted of: 1) Production, 2) Guarantee and Quality Improvement, 3) Research and Development, 4) Management of Machinery / Equipment, 5) Management of Resources Human Resources (HR) and General Affairs, 6) Marketing Management, and 7) Financial Management.

SKKNI Competency Units in the bottled water industry, the sub-sector of production in the SKKNI covers the quality control of the bottled water industry which is part of the production sub-sector in the broadest sense. The scope of sub-field production of bottled water industry consists of: 1) Materials (raw materials and packaging), 2) Production process, 3) Operation of machinery / equipment, 4) Storage of products, and 5) Quality control.

The basic consideration that quality control and also the operation of machinery / equipment are part of the sub-sector of production is that the bottled water industry business in production activities uses a continuous system of processes which simultaneously also controls the quality and operation of machinery / equipment.

Table 2

Indonesian AMDK production volume, 2013-2018

Year	Production (billion liters)	Volume growth	Growth (%)
2013	20.39	0.530	2.7
2014	23.16	2.770	13.6
2015	24.78	1.620	7.0
2016	26.80	2.020	8.2
2017	27.17	0.370	1.4
2018	29.61	2.440	9.0

Source : ASPADIN

Figure 1. Percentage of AMDK production volume (billion liters).

Source : ASPADIN

Background

Business competition is getting tighter now, requiring a company to operate with relevant strategies according to changing times. Sharp global competition is faced by many companies, this is a sign that the rapid growth of business, encouraging each company to always give something the best to achieve company goals.

Companies must be increasingly competitive in optimizing the management of all company resources, both in financial management, production, marketing, and human resources, this is done to produce something of value and can meet the needs and desires of consumers.

The company is inseparable from marketing activities (marketing) in it, it is what makes marketing activities (marketing) become one of the most important aspects of a company. Every company must have the ability to conduct market analysis, plan and implement marketing programs, conduct monitoring and evaluation to achieve its objectives.

Opportunities for the drinking water industry flowed heavily in 2019

The bottled water beverage industry (AMDK) is projected to be able to achieve positive growth in 2019. This is because it is supported by the momentum of general elections which can increase consumption of bottled drinking water in the domestic market.

"Of course, in gatherings such as campaign activities, a lot of bottled water will be needed," said the Director of the Beverage, Tobacco, and Freshener Industry of the Ministry of Industry, Abdul Rochim in Jakarta, copied from his official broadcast.

The bottled industry has a large market share of the soft drink industry group, with a market share reaching 85 percent. "The number of bottled water industries is more than 500 companies, of which 90 percent are small and medium industries (IKM)".

The Ministry of Industry noted, the beverage industry growth in January-September 2018 reached 10.19 percent. "We are optimistic, this year's growth can also be double digits. Moreover, in the political year, requests will usually go up".

The potential of the bottled water business in the country is considered to be quite prospective as additional capital continues to flow from several producers. For example, investment in the Old Man Group under the Crystalline brand. In addition, PT Sariguna Primatirta Tbk. with the CLEO brand, which continues to expand to build three new factories and one of the state-owned enterprises (BUMN), PT Indra Karya (Persero), which also participated in the development of the bottled water industry.

"AMDK products from domestic industries have been able to be competitive in the international market". In the period January-November 2018, exports of mineral water products reached 101,950 tons with a valuation value of USD16.78 million.

Also explained that bottled water is a product whose quality standards and food safety have been enforced compulsorily through the Minister of Industry Regulation No. 78 of 2016 concerning Enforcement of Indonesian National Standards for Mineral Water, Demineralized Water, Natural Mineral Water, and Dew Drinking Water Requiredly.

The SNI preparation is carried out by a Technical Committee consisting of government representatives, academics or experts, the community, and producers. In its preparation, it also refers to international standards such as the CODEX Alimentarius Committee and WHO.

"So, bottled water products circulating in the market are in accordance with the applicable standards. "This standard regulation applies both to domestic and foreign bottled drinking water products for circulation in Indonesia," he explained. Then, SNI supervision is carried out periodically starting from raw water, production processes, final products to product packaging.

Chairperson of the Indonesian Bottled Water Supply Company Association (ASPADIN), Rachmat Hidayat believes, demand for bottled water will grow 10 percent in 2019 due to the election agenda. "We see conditions in Indonesia also very conducive. If the situation is conducive, it will certainly have a positive impact on domestic beverage consumption".

Previously, the Minister of Industry, Airlangga Hartarto, stressed that the food and beverage industry became one of the mainstay manufacturing sectors in making a major contribution to national economic growth. The performance achievements so far have been consistently consistent, ranging from its role in increasing productivity, investment, exports to employment.

"Therefore, the food and beverage industry needs to make a breakthrough in product innovation. This effort is to meet the tastes of consumers both at home and abroad. Moreover, the implementation of industry 4.0, with the use of the latest technology is considered to be able to produce quality and competitive products".

Throughout 2018, the food and beverage industry was able to grow 7.91 percent or surpass national economic growth at 5.17 percent. In addition, the investment realization contributed up to IDR 56.60 trillion and the value of its exports contributed USD 29.91 billion. "The food industry is the biggest contributor to employment in the manufacturing sector as much as 26.67 percent," said the Minister of Industry.

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LIST OF CONTENTS

CHAPTER I - INTRODUCTION

1.1. Background

1.2. Purpose and scope

1.3. Source of data and information

CHAPTER II - ECONOMIC AND POPULATION GROWTH INDONESIA

2.1. Sri Mulyani: Indonesia's economy is growing at 5.15 percent in 2018

2.2. BPS: First Quarter 2018, Indonesian Economic Growth 5.06 Percent

2.3. Quarter II-2018, Indonesia's economic growth is 5.27 percent

2.4. Indonesian economic growth Quarter III-2018

CHAPTER III - OPERATIONAL STANDARDS (SOP) FOR MAKING A MINERAL WATER FACTORY

3.1. Early introduction of bottled water factories

3.2. Price of bottled drinking water machines

3.3. Factors that need to be considered in running a bottled drinking water plant (AMDK)

3.3.1. Source of raw material for bottled drinking water (AMDK) business

3.3.2. Factory location or bottled water company

3.3.3. Business market share for bottled water companies

3.3.4. Habits of consumers

3.3.5. Marketing strategy

3.4. Requirements that must be fulfilled by bottled water producers

CHAPTER IV - MARKET CONDITIONS

4.1. Competition in the bottled water industry in Indonesia is relatively healthy

4.2. The drinking water industry in Indonesia has never receded

4.3. The entrepreneurs asked that water regulation for industry and the public be separated

4.4. The bottled water business is starting to improve in the first quarter of 2018

4.5. Optimistic, the mineral water market is still open

4.6. The Ministry of Industry encourages the growth of the bottled water industry

4.7. The Ministry of Industry issues rules on AMDK products that must be SNI

4.8. The Ministry of Industry ensures that bottled water is circulating according to SNI

4.9. The largest Indonesian bottled water industry in ASEAN

4.10. Ten best recommendations for mineral water

4.11. The trend of private label drinking water and its benefits

4.12. Le Minerale's maneuver in the bottled water industry

4.13. Aqua dominates the market share of bottled water

4.14. The effect against Aqua, Le Minerale's market declined

4.15. Growth of 4 industry groups that experienced high growth

4.16. High-growth industrial value of exports

4.17. The market tempts bottled water

4.18. The bottled water business can grow 10%

4.19. Entrepreneurs of bottled drinking water expect 2 digit growth

4.20. Foreigners are in the business of bottled water in Indonesia

4.21. Build a factory, Oasis issued Rp. 300 billion

4.22. The potential market, OT Group is targeting the top five bottled water players

4.23. The growth of the 2019 AMDK Year industry is double digit

4.24. ASPADIN's history

4.25. Comparison of consumption of bottled water in several countries

4.26. Growth and market value (sales) of several types of drinks

4.27. Indonesia's AMDK exports to several countries continue to increase

4.28. Competition in the bottled water industry with other drinks

4.29. The success story of the founder of a bottled water company

CHAPTER V - TECHNICAL REQUIREMENTS FOR INDUSTRY AND

TRADE OF DRINKING WATER IN PACKAGING

CHAPTER VI - INDONESIA NATIONAL STANDARDS

CHAPTER VII - EXPORT IMPORT (EXIM)

7.1. Indonesian AMDK industry exports

7.2. Indonesian AMDK industry imports

CHAPTER VIII - MARKET BRIEF – BOTTLED DRINKING WATER

8.1. In Dubai

8.1.1. Demographics

8.1.2. Economy

8.1.2.1. Economic conditions of the UAE

8.1.2.2. Trade between Indonesia and the UAE

8.1.3. Country market potential for accreditation

8.1.3.1. Imports of bottled water products in the UAE

8.1.3.2. Import market potential for bottled water products in the UAE

8.1.4. Regulation of bottled water products in the UAE

8.1.4.1. Import policy on bottled drinking water products in the UAE

8.1.4.2. Quality requirements, labels, and packaging of bottled water products in the UAE

8.1.4.3. Channel for distribution of bottled water products in the UAE

8.1.5. Opportunities and strategies

8.1.5.1. Opportunity

8.1.5.2. Strategy

8.1.6. Important information

8.2. The fierce competition in bottled drinking water (AMDK) business

CHAPTER IX - ANALYSIS OF INDUSTRIAL DEVELOPMENT

9.1. Growth of non-oil and gas industry in the first quarter of 2018

9.2. Growth in the processing industry sector (Quarter III-2018)

9.2.1. Growth of non-oil and gas industry, Quarter III 2018

9.2.2. Industries that experienced increased growth in the third quarter of 2018

CHAPTER X INDONESIAN MINERAL WATER INDUSTRY PROSPECTS

10.1. In the 2019 political year, the demand for the mineral water industry increased

10.2. The bottled water industry grows double digit in 2019

10.3. Quarter I-2018, the bottled water industry business began to improve

10.4. 2019: Demand for drinking water is expected to increase

10.5. The Indonesian bottled water industry can be the largest in ASEAN

10.6. The bottled water industry is expected to grow in the range of 10%

10.7. The Ministry of Industry continues to drive the growth of the domestic bottled water industry

10.8. The market share of drinking water companies

10.9. Habits of consumers

10.10. Marketing / marketing strategy

10.11. Bottled water bottled water factory business

10.12. Pay attention to important factors in running the bottled water business

CHAPTER XI CHALLENGES AND OPPORTUNITIES OF PACKAGING WATER INDUSTRY

11.1. The development of the bottled water industry in Indonesia

11.2. Distribution of ASPADIN members

11.3. Production volume

11.4. Challenges and opportunities for the bottled water industry

CHAPTER XII CLOSING

12.1. Conclusion

12.2. Suggestion

DIRECTORY (COMPANY PROFILE / MANUFACTURER OF MINERAL WATER IN INDONESIA)

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